Some schools in New York have been painting the interior walls bright colors for about 10 years. They say it decreases the dropout rate and discipline problems and increases attendance. What effect do ...

Can color affect the way we feel? Scientists say yes. Learn why McDonald’s uses yellow in its packaging and why stop signs are red. Science Trek is available to stream on pbs.org and the free PBS App, ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Color psychology is the study of how color impacts human perception and behavior. Color psychology is widely used in marketing and advertising to influence consumers. Color impacts how people perceive ...

LAWRENCE, KANSAS -- The phrase "to see red" means to become angry. But for investors, seeing red takes on a whole different meaning. William BazleyThat's the premise behind a new article by William ...