There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Sometimes the world takes an unfortunate sidestep in the long journey for women’s equality. Bic, maker of pens and lighters, just stubbed its toe with Bic for Her, a misguided attempt at making pens ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

The sarcastically adoring Amazon.com review is a time-honored bit of anti-consumerism dating back to the Three Wolf Moon T-shirt and surely further than that. Now, it's Bic's turn to get savaged, as ...

I love writing with BIC pens – the ink flows smoothly and evenly, and their blue ink is my favorite. There’s only one problem. The normal, clear-body pens are too thin for me to hold comfortably. When ...

Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

Consumer product giant Bic, which has long differentiated its razors by gender, has discovered that marketing differently to men and women doesn’t necessarily go quite as smoothly when it comes to ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist message.

The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. Enjoy the latest local, national and ...