Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

Marketers are commonly working far more than they are contracted to, according to B2B Marketing’s first ever Salary Survey. The groundbreaking study of salaries and working conditions in B2B marketing ...

The VCCP CMO and ESG lead explains why emotional impact, not optimisation, is what earns attention and sustains growth.

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Have you ever noticed how the tech we love and use every day seems designed more for our personal lives than for work? Think about the big players in tech—Apple, Google, Samsung. They make these ...

You may be forgiven if you are confused by the state of email in B2B marketing. On the one hand, email is ranked down the list in a new study from Demandbase and EMarketer. Asked which tactics work ...

Influencers - or should I say “finfluencers” - have become a serious force in fintech. Success stories like Klarna and Snoop show that authentic influencer partnerships can build real consumer trust.

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

While often overshadowed by consumer campaigns, B2B creativity is no less worth shouting about. Which is what we do here. Creative leadership from the US and the UK give us their take on some of past ...

Asia-Pacific's most prestigious and sought-after awards for creativity and marketing effectiveness, Spikes Asia, is returning in the new year to set the benchmark for creative excellence in the region ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...