“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for ...

For years, experts have urged B2B merchants to take inspiration from B2C digital commerce, emphasizing the importance of providing a seamless user experience. This is particularly crucial for catering ...

A well-crafted line can be one of the most powerful marketing tools you could have. Why then are most of them in the B2B space forgettable cliches? Here Base One aim to redress the balance by asking ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual Strategy ...

Yaacov Martin, CEO of Fintech firm Jifiti, a company focused on consumer financing and B2B lending experiences for lenders and merchants, recently shared his views and insights with Crowdfund Insider.

Building materials supplier Siniat came up with a novel way of proving the durability of its products – by putting them to the “ultimate test” and launching them into space. Capsules made from the ...

While it’s taken a while for B2B technology to reach the levels of responsiveness common to their B2C brethren, the gap is indeed narrowing, CEO Brandon Spear of B2B payments company TreviPay said.