Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

StudioNorth, in partnership with MarketLauncher, today released Navigating AI in B2B Growth: The AI Readiness Report 2025-2026, a new benchmark study examining how B2B marketing and revenue leaders ...

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. The ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

Adience, a B2B market research agency, joined industry leaders at the 2024 MRS B2B Conference to examine the future of B2B market research. This year’s focus - how combining human insight with ...

Magoom research: Western remote sales tactics fail in CEE. SaaS success depends on live contact and deep localisation to build trust. The winners in CEE don’t just sell; they connect. Our data proves ...

Yet Nearly Half of the Survey Group Says That Their Marketing Efforts Are Not Fully Personalized; More Acknowledge That Data and AI Technologies Are Not Used to Personalize Their Marketing FOSTER CITY ...

B2B and B2C businesses play in two very different worlds. Even when sales and marketing teams work in silos in a B2C environment, brand familiarity and straightforward purchase decisions are often on ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global office stationery and supplies B2B market to grow at a CAGR close to 3% during the forecast period, according to their latest market ...