A new report in partnership with Bain & Company suggested that brands need to win over key decision makers to drive revenue.

B2C marketing gets a lot of love for its envelope-pushing creativity. B2B? Not so much, but B2B doesn’t stand for boring to ...

B2B retail differs from consumer commerce by more than cart size. The expectations around payment, invoicing and account ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Traditional B2B marketing content ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Looking to create an effective multichannel strategy in B2B? Check out our blog featuring winning campaigns from Realm B2B ...

We have the secrets behind award-winning campaigns? We reveal how B2B is doing more with budgets by showcasing brilliant work ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

In the B2B sector, customer experience is frequently misclassified as a sentiment exercise. Leaders invest in customer journey mapping and digital portals, yet they are often blindsided when satisfied ...

The friendship-tech company launches an AI-powered brand portal that matches marketers with community hosts, betting that ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

It’s no secret that we’re all bombarded by advertising messages today. Even B2B brands with massive ad budgets can have a ...