As traditional media falters, reaching your target audience is becoming increasingly difficult. Creators can help—but only if you approach partnerships with an audience-first mindset. Instead of ...

In the nonprofit world, mission is everything—we exist to solve problems and serve others. None of us, no matter our wealth of knowledge or resources, can achieve our mission in isolation. Our success ...

“The only thing that is constant is change.” That adage rang true in ancient Greece, when it was originally stated by philosopher Heraclitus, and today it rings truer than ever for the TV advertising ...

Language can be beautiful, especially for the marketer. It can persuade, inspire, inform, illuminate, challenge, intrigue, motivate and stay in the audience’s mind well beyond the conclusion of a ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Marrika Zapiler, director of advanced TV at Marketing Architects. It’s no secret that ...

Most entrepreneurs build a product, then find an audience. But what if you could do it in reverse — build an audience first, and then create a product to serve them? “My audience is invested in the ...

For someone who has built my entire career out of Audience-focused work in great newsrooms, it’s painful to bury my own. But here we are: The standalone Audience team/department/function, as we know ...

In today’s digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and ...