British supermarket chain Asda is preparing to launch a pilot standalone store that is dedicated to its clothing and homeware brand George.

A SAVVY shopper has left fashion fans stunned after bagging a “gorgeous” event-ready dress at Asda for just £3. The ...

BARGAIN hunters are rushing to Asda after spotting toys and gaming gear scanning for as little as 30p – and parents say it’s ...

In April 2025, Asda began a pilot for its new George stand-alone concept store, exploring the potential for overhauling its existing Asda Living stores across the UK.

A SAVVY shopper has bagged stunning wedding guest dresses from Asda for less than a tenner. TikToker Christina Mitsi, who’s ...

A hundred jobs are being created in the region with the opening of an Asda Living store.

MUMS are rushing online after spotting a massive ‘glitch’ on the Asda George site and they’re snapping up kids’ clothes for as little as £2. Savvy shoppers have flooded social media to … ...

Asda has set its sights on overtaking rival Tesco Plc <TSCO.L> to become the country's biggest non-food retailer within five years, helped by a rapid expansion of its standalone Asda Living ...

Analysts consider Asda has strongest growth potential in non-food. Yet along with adding at least 10 "Asda Living" stores to the seven it already owns, Bond said it also aimed for more of its ...