Where do I invest in order to make my business well-known and profitable? You can’t know that unless you understand the codependency of the various business development stages and your marketing ...

Amazon has long been known for pushing the boundaries of marketing, but this year, they took things to an entirely new level at the Mahakumbh Mela—one of the largest human gatherings on Earth. The ...

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive ...

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and ...

Amazon is the world’s most valuable brand and has an estimated 38% of ecommerce sales in the U.S., forcing business owners to acknowledge that a brand presence on the Amazon marketplace is essential ...

A new adtech startup called Gigi wants to help brands with streaming TV ads on Amazon. The firm aims to make it easier for marketers to use Amazon Marketing Cloud, the e-commerce giant's data clean ...

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking ...

Seasoned marketer and corporate executive Ukonwa Ojo has joined Amazon as Chief Marketing Officer for Prime Video and Amazon Studios. The former MAC Cosmetics and Coty CMO will be responsible for ...

In the Amazon world, people are always telling you what you can’t do. You can’t remarket to your Amazon customers, you can’t get your customers’ emails or phone numbers, you can’t track sales ...