Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers lifestyle tech for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, most ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...