Amazon’s highly profitable ad division is the key to funding the company’s future growth, according to a Needham analyst.

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

Together with retail search, brand and display placements, and its demand-side platform (DSP), Amazon is deepening the ways ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. by Taylor Soper on Feb 1, 2024 at 1:12 pm April 30, 2024 at 12:33 ...

Amazon pitched these tools especially to small and medium-sized businesses (SMBs), which operated on tighter budgets than ...

Want the skinny on Amazon's announcements? Enquire within. Sadly B&T didn't get an updated on Pat Cummins' back injury.

Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad ...

Opinions expressed by Entrepreneur contributors are their own. One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is ...

The FTC probes mark a new front in regulatory scrutiny of Google and Amazon even as top technology firms' executives try to win over President Donald Trump.

“If you build it, they will come” is the playbook that Amazon has been using in recent years to shore up its paid search and display advertising platforms. In 2017 Amazon created 2,000 new jobs in New ...