In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

Amazon India's advertisement revenue engines, which already outpace its e-commerce business, may get further fuel with the expansion of its new vertical Amazon Now, as the quick commerce venture opens ...

Amazon (AMZN) is set to introduce limited advertisements on its Prime Video platform in India starting next year. This initiative is part of AMZN’s larger strategy to enhance advertising revenues and ...

Amazon plans to expand advertising on Prime Video to Brazil, India, Japan, the Netherlands and New Zealand in 2025. Executives announced the move Tuesday at the annual Amazon Ads “Unboxed” event in ...

Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

Viewers of the Prime Video streaming platform in India will have to brace for interruptions from advertisements during shows and movies starting next year. The change, already made in Prime’s US ...

Amazon has announced that Prime Video now has an average monthly ad-supported reach of more than 315 million viewers globally – a significant leap from 200 million ad-supported viewers in April 2024.

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Amazon Ads is expanding Prime Video’s limited advertisements to new markets in 2025, including Brazil, India, Japan, the Netherlands and New Zealand. The move, which was announced during the tech ...