In one of the AI concepts, dubbed "Imagination to Creation," EA Chief Strategy Officer Mihi Vaidya showed off a video where two gamers used a ChatGPT-like prompt to quickly create an in-game map ...

Please verify your email address. EA showcases an AI-powered concept, allowing players to generate game content. Generative AI can allow for quick creation of original game content using existing ...

Major live service publishers want in on the action, and today at its investor's day stream, EA demonstrated a generative AI concept where users can interact with a ChatGPT-like prompt to create ...

Do you trust me? Do you like me?” Complete with emoticons. While the interior consciousness of AI is a subject of some debate, it’s a sure bet that Mr. Roose ended up more provoked than the bot.

EA has given a sneak preview of an early-stage mobile experiment leveraging AI, codenamed Project Air. Shown off during the publisher’s first Investor Day since 2016, the experimental product looks to ...

Among the major corporations jumping on the AI bandwagon, there’s EA (Electronic Arts). During the EA Investor Day, the company’s CEO made a pretty bold comment. According to the CEO ...

It's a day ending in y, which means another big company wants to take advance of AI. The latest contender is publisher Electronic Arts (EA), with a demonstration of how the company is considering ...

AI is not just a buzzword for EA but it lies at "the very core of our business", says EA CEO Andrew Wilson. The publisher's Investor Day 2024 has been crammed full of AI talk, from the mobile ...