Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to result in conversions? Or are ...

When you start marketing your firm using a variety of marketing tactics at once, you will soon realize that all leads are not to be treated equally. Processing Content A lead is not a lead. That's ...

In the evolving world of lead generation and performance-based customer acquisition, the quest for profits can lead to big legal risks, some of them too large for advertisers that buy leads through ...

Outbound marketing is an effective way to raise brand awareness, generate new leads and gain new customers. This type of marketing includes traditional forms of marketing, like television commercials ...

Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm. But one crucial ...

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over ...

Often, generating business leads requires a subtle approach, such as content marketing. While this tactic might take a little longer to develop, the benefits are definitely worth the wait. However, ...

Marketing teams have the means and ability to essentially walk alongside consumers throughout the lead management journey. From a purely technical perspective, lead management is fairly ...