Amazon users are pressing a federal appellate court to reinstate their lawsuit accusing the company of wrongly targeting ads based on people's voice interactions with Alexa-enabled devices. In papers ...

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user. I've been reviewing beta Alexa Plus over the past year and found the AI upgrade to ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → AI recommendations are becoming the new digital shelf as ...

The Alexa Plus AI has been in early access for over a year, but this week all that changes, starting with a Thursday preview at Amazon's upcoming Big Game ad featuring Chris Hemsworth. Let's look at ...