The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas ...

Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. I’ve said over the years that marketers should not assume ads.txt solves ad fraud.

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...

The IAB’s Ads.txt initiative is a worthwhile endeavor in helping advertisers ensure that they are only buying ad inventory from the publishers they intend to. Of particular note is just how successful ...

It’s been almost two years since the IAB Tech Lab launched ads.txt. Though the benefits of supporting a simple text-based tool have been proven to be effective, publishers’ adoption seems to be slow.

NEW YORK, NY--(Marketwired - October 19, 2017) - bRealTime, a media and technology company focused on solving programmatic business challenges, has reinforced its commitment to offer brand-safe ad ...

Here’s how it works. Ads.txt is a small file legitimate publishers place on their websites that indicates which ad networks are authorized to sell them inventory. Programmatic networks, which place ...

Many eagerly awaited IAB Tech Lab’s official release of the first live version of app-ads.txt into the mobile app space. Although the initial adoption numbers over these first few month may not look ...

Integral Ad Science has uncovered a bot scheme that has spoofed a range of high-profile publishers, and stolen at least US$15 million of advertisers' money, by taking advantage of vulnerabilities in ...