Yesterday's big news in the advertising world - and especially in the programmatic advertising world - was AOL's $405 million acquisition of online video ad platform Adap.tv. Rumors had been swirling ...

Adap.tv today announced that is has rebranded its buy- and sell-side platforms as well as the underlying platform technology. The buy-side platform has been rebranded as Audience Path, and the ...

AOL will acquire video advertising platform Adap.tv for $405 million, in a bid to boost ad revenue. Adap.tv’s platform allows advertisers buy and sell online video and TV ads in real time. AOL hopes ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Open video advertising platform company Adap.tv said Monday ...