As Facebook (FB) starts running out of real estate to place ads in its flagship app, it's opening up more in Messenger. The company announced plans to expand its Messenger ads globally after a ...

Facebook is expanding its beta test of ads in Messenger worldwide after a limited run in Australia and Thailand, according to a company news post. The Messenger ads appear in users' home tab within ...

Advertisers and agencies will soon be able to buy ads on the Facebook Messenger home screen – but they lack the necessary levers to optimize performance or customize creative. “We’re recommending to ...

Looking to strengthen another revenue stream, Facebook is expanding its Messenger ad program to businesses around the world. The social giant began inserting ads directly into Facebook Messenger last ...

Facebook clearly wants to build out its Instant Games for Messenger platform by giving developers monetary incentives to build games that will also give marketers a chance to reach an audience of ...

When Facebook removed messages from the main app, I swore then and there that I would never download Messenger. That’s been a pretty easy promise to keep, especially since they introduced the lovely ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook Messenger will start to extend its home screen ads beta ...

The big opportunity with Messenger ads is that advertisers don't have to change much to take advantage of ads in the app. The ad inventory in Messenger is just another placement option for Facebook ...

Facebook announced that they will soon be releasing Ads in Messenger at Wednesdays Open Book event, an educational series for Agency leadership and Social Media specialists. Similar to how ads on ...

Home screen ads in Facebook Messenger, which have been in testing in Australia and Thailand since January, will soon roll out to all users in a beta capacity, Facebook announced in a blog post this ...