Absolut, the Swedish vodka brand known for its iconic bottle advertising, is marking 30 years of ads targeting the gay community with -- what else? -- a series of ads. The $4 million buy will include ...

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Absolut is adding new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor offerings. Adding to its 2024 launch, Absolut is adding Espresso Martini and Cosmopolitan to its Ready-to-Serves line. It’s ...

This article is published in partnership with: Absolut is already committed to a carbon neutral distillation process, but now it’s aiming to bring even more transparency to that process. And they’re ...

You know the friend, the one who immediately orders an espresso martini the moment you sit down at happy hour. Everyone has one. In fact, in the past decade, the espresso martini has grown 54% on ...

Pernod Ricard’s Absolut Vodka has teamed with full-service studio Copy Lab for an initiative that seeks to combat the lack of diverse representation within fashion content generated by artificial ...

Just in time for Valentine’s Day, Absolut Vodka has dropped the curtain on their newest campaign. Titled Drink Responsibly, #SexResponsibly, the campaign directs a spotlight on the relationship ...

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...