OpenAI is partnering with Walmart to let shoppers make purchases directly within ChatGPT, furthering the artificial intelligence company's push to turn its chatbot into a virtual merchant as it seeks to boost revenue.

Walmart said today it was partnering with OpenAI to enable customers and Sam’s Club members to shop directly within ChatGPT, using the AI chatbot’s Instant Checkout feature.

The company said the integration with ChatGPT will make shopping more proactive for users, and be able to “learn, plan and predict” customer shopping needs.