Fans will now be a part of the viral Pop-Tarts Bowl experience, voting on which edible mascots will be toasted for players to ...

As fans count down the days until the so-called "People's National Championship," Pop-Tarts is doubling down on the big game ...

The beloved toaster pastries are sponsoring another college football bowl, but with six mascots taking the field, the brand ...

This season’s Pop-Tarts Bowl will feature six edible mascots in what is a significant jump in Pop-Tarts’ stakes for its brand ...

Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a ...

After two unforgettable years, the Pop-Tarts™ Bowl has cemented itself as the ultimate fan-favorite, post-season matchup. So ...

The Pop-Tarts Bowl announced that it will have 6 mascots in 2025, and fans will get the 'biggest sacrifice ever.' ...

The Pop-Tarts Bowl stepped up its game last year, with three mascots appearing at the contest. Only one could be eaten, and ...

America's favorite bowl game has returned. It might not be the most prestigious postseason college football game, but there's no doubt that the Pop-Tarts Bowl captured the country's attention last ...

Which team will make history by taking the first bite of the giant toaster pastry mascot at Pop-Tarts debut bowl game? "For sixty years, Pop-Tarts has sacrificed everything in the name of Crazy Good ...

There are a handful of bowl games that will forever be synonymous with the game of college football. The Orange Bowl and the Rose Bowl are two that immediately come to mind. Last season, the world was ...