There were eight nationally televised bowl games, highlighted by the one that has become the standard-bearer for bowls outside of the College Football Playoff ecosystem: College football’s Orlando-based bowl game took on the Pop-Tarts Bowl label in 2023.

At halftime of the Pop Tarts Bowl, it looked like Georgia Tech was in complete control against BYU. The Yellow Jackets were leading 21-10 heading into the locke

The Pop-Tarts Bowl is a college football fever dream that's crossed the Rubicon into reality, and that's made evident by a concession menu which must be seen to be believed.

Usually, the two coaches place Pop-Tarts into the toaster-shaped trophy and wait for them to pop up before posing for photos. With the toaster not functioning, Key joked that they would just take a picture anyway.

In case you missed the memo, bowl games have increasingly turned into marketing showcases for all sorts of brands, which pay big-time sponsorship dollars for the privilege and then serve up goofy rituals galore. And with the bowl season moving into its busiest stretch, football fans can expect plenty of hijinks.

Georgia Tech’s King and BYU’s Bachmeier are similar in many ways. Both are dual-threat quarterbacks and both are known for their toughness.

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