AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

Initial negative responses were around concern about AI-generated "slop" that already litters Facebook and that Meta would be directly feeding into the feeds itself. The more prominent backlash came as people discovered the accounts describing themselves as actual people with racial and sexual identities.

Meta, the company behind Facebook and Instagram, recently removed several AI-generated accounts depicting Black people following user complaints. In an interview with the Financial Times, Meta’s VP of Product for Generative AI,

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