The previous record was held by City’s rivals Manchester United, who held a £90m per year deal with Adidas. Liverpool, meanwhile, have agreed a new deal with Adidas for £60m per season, as they revert back to their classic sponsor after five years with the American company.

Manchester City have extended their kit partnership with Puma on a long-term deal, the club announced on Tuesday, with British media reports saying the deal is worth around 1 billion pounds, making it the largest in the Premier League.

If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.