Hollywood is where every move is scrutinized under the harsh glare of media and public opinion, public relations isn’t just an accessory—it’s a necessity. The recent controversy involving Blake Lively and Justin Baldoni underscores the intricate dance of celebrity crisis management,

I’m always a little dubious of people who advertise themselves as disruptors of the status quo,” one former staffer said.

Blake Lively made her big return at the SXSW premiere of Another Simple Favor, her first movie since the legal battle with Justin Baldoni began. The sequel streams soon on Amazon Prime.