Jerry Greenfield Quits Ben & Jerry’s
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Greenfield said the Vermont ice cream maker "has been silenced, sidelined for fear of upsetting those in power" by Unilever, the multinational corporation that bought Ben & Jerry's in 2000.
Ben & Jerry’s founders Ben Cohen and Jerry Greenfield call for the iconic ice cream brand to be “freed” from Unilever after de-merger
Standing up for the values of justice, equity, and our shared humanity has never been more important,” Jerry Greenfield said.
The website says “Ben & Jerry’s cannot thrive under an organization that stifles its values and that buckles under political pressure. An independent Ben & Jerry’s will allow it to go back to its roots as a company driven by values, authenticity, and a belief that business has to be about more than just profitability.”
In a letter posted by cofounder Ben Cohen, Jerry Greenfield said he felt the brand's independence to speak on social issues was lost to Unilever.
Ben & Jerry’s co-founder Jerry Greenfield has quit the ice cream brand amid a dispute with its British owner Unilever, according a post by the other co-founder Ben Cohen.
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