Meta launched a "PG-13" content restriction system on Instagram for teen account users, which will roll out globally by the end of the year.

PG-13 is one of five ratings established by the Motion Picture Association. (The others are G, PG, R and NC-17.) The rating warns “Parents strongly cautioned” and says that some material may be inappropriate for children 13 and younger.

The Motion Picture Association, the trade group that represents major Hollywood studios, apparently didn’t get a heads up that Meta’s Instagram was going to borrow the MPA’s PG-13 ratings framework for its new teen settings in the app.

Meta’s exploration into the connected TV space comes as its competitors continue to strengthen their positions