Direct marketing is a strategy where you promote your products and services directly to potential buyers. Your message to buy can be delivered through traditional marketing methods, such as email ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

Direct marketing testing isn’t about proving what you already know. It’s about discovering what your intuition and tradition ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally ...

No. Direct marketing is any marketing activity that can generate a direct and measurable response. Conventional advertising can be "direct," as can telephone, fax, e-mail and, of course, the Internet.

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

Direct marketing is a very large and important part of the spectrum of business marketing techniques. In fact, $149.3 billion was spent on direct marketing in 2009, according to the DMA.

Strategies to Target Consumers. Following Harder's exploration of direct marketing trends, Cyndi Greenglass, SVP, Strategic Solutions, OSG, discussed the five emerging post-COVID segments ...

According to the Direct Marketing Association, insurance marketers spent $6.81 billion on direct marketing in 2008, the last year for which figures are available from the DMA.

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Direct marketing can be done in-house, outsourced, or be a combination of both. Where direct marketing is outsourced, it is important that a data controller clarifies the third party’s role in ...