Industry watchers say that Netflix may have scored its first box office win with "KPop Demon Hunters," but the streaming giant doesn't release its numbers.

In a box office twist, a film from the theatrical-averse Netflix appears to be No. 1 on North American charts. “Kpop Demon Hunters,” a singalong version of the hit animated musical, is estimated to have earned $18 million to $20 million from 1,

Unlike Happy Gilmore 2 and numerous other movies that Netflix reports monster viewership data on, KPop Demon Hunters exists outside the platform. Three of its earworms, “Golden,” “Your Idol,” and “Soda Pop,