Having the full in-house stack gives Alphabet a unique advantage because it reduces dependence and allows the company to develop, test, and deploy AI fairly quickly. This is much different from companies like Microsoft or Apple, which rely heavily on OpenAI's technology for model development and integration.

A single text prompt to Google's artificial intelligence (AI) software, Gemini, consumes roughly as much electricity as just under nine seconds of television, the company said on Thursday. Google estimated the median energy use at 0.

Google will provide a suite of artificial intelligence (AI) and cloud services to federal agencies for 47 cents each, the General Services Administration (GSA) announced Thursday. Federal agencies will have access to Gemini for Government at the discounted price through 2026.

The GSA's deal with Google for discounted access to AI tools comes as part of the OneGov procurement initiative aimed at promoting federal government efficiency.

Meta Platforms has reportedly agreed to spend more than $10 billion on cloud services from Google, as the search giant seeks to catch up with larger rivals in the space, namely Amazon Web Services and Microsoft Azure.

Amid growing concerns about the environmental impact of artificial intelligence, Google says it has calculated the energy required for its Gemini AI service: Sending a single text prompt consumes as much energy as watching television for nine seconds.

Alphabet’s Google introduced on Wednesday a new lineup of Pixel smartphones and gadgets, intensifying its efforts to embed artificial intelligence across a wide ecosystem of products.

Apple Inc. is in early discussions about using Google Gemini to power a revamped version of the Siri voice assistant, marking a key potential step toward outsourcing more of its artificial intelligence technology.

The U.S. government struck a deal with Google to use its artificial intelligence and other applications for 47 cents, underbidding other AI partners.

The research suggests the environmental footprint of Gemini apps is similar to that of ChatGPT. In June, OpenAI Chief Executive Officer Sam Altman disclosed that the average ChatGPT query consumes 0.34 watt-hours and 0.32 millimeters of water.

Meta Platforms Inc. has agreed to a deal worth at least $10 billion with Alphabet Inc.’s Google for cloud computing services, according to people familiar with the matter, part of the social media giant’s spending spree on artificial intelligence.

One of the pioneers of artificial intelligence at Google is warning the doctors and lawyers of tomorrow that AI might steal their futures. In an interview with Business Insider, Jad Tarifi — the 42-year-old founder of Google's first generative AI team who left in 2021 to found his own startup,