Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store and online.

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

The business clearly needs strong leadership and as one former Asda senior executive who worked under Leighton told Fortune, “Allan is inspirational and probably the best person for the job.

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...