YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

But now we are in the 21st century, and even the smallest marketers in all channels are using AI to help them with their A/B testing, according to the State of A/B testing in 2025 from the SMB ...

The company says it will use AI to personalize creator insights, automate video brainstorming and improve multilingual ...

OpenAI said today it’s buying Statsig Inc. in a $1.1 billion deal that’s just as much of an acquihire as it is about bringing the product testing startup’s technology into its fold.

The transaction, subject to regulatory approval, brings Statsig’s founder Vijaye Raji into OpenAI as chief technology officer of applications, where he will lead product engineering for ChatGPT, Codex ...

SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step ...

Supercharge your SEM strategies with AI tools! Discover 6 ingenious ways to elevate your outcomes and stay ahead in the ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

For SEO and search marketers, optimizing digital performance is a constant. Understanding user behavior is key, and A/B testing provides a data-driven path to fine-tune campaigns and achieve ...

Disconnects between what design teams deliver and what users expect reveal the importance of avoiding assumptions and ...