Discover how LeBron James transformed athlete branding even before the rise of social media in this brief but impactful ...

NBA Draft, held on June 26, saw Lebron James, the 18-year-old sensation from Akron, Ohio, take center stage as the most ...

LeBron James is known for his exceptional skill on the basketball court and his unique personal brand, including several ...

There is no denying that LeBron James is one of, if not the greatest basketball player, to ever step foot on an NBA floor. Be ...

Discover the key people in LeBron James’ inner circle who influence his biggest career and life decisions behind the scenes.

If the past few seasons are any indicator, James usually opts out of his player option with his eye on another one-year deal ...

There have been conflicting reports suggesting that LeBron James could move on from his great NBA career. James, arguably the greatest player in NBA history, has a decision to make at 40 years old.

LeBron James came into the world of basketball as a self-made man from the inner-city of Akron, Ohio. Over his career, James ...

Knicks fan Michael Rapaport believes the Lakers need to plan their exit strategy from the LeBron James era, irrespective of ...

Boston Celtics legend Paul Pierce thinks the Lakers should let James close out his career ... think we should move on.’ Tough ...

Shannon Sharpe thinks LeBron James will follow in the footsteps of other all-time greats and not leave the Los Angeles Lakers ...