Delhi Capitals (DC) amongst others have embraced influencer engagement, partnering with renowned creators like Shubham Gaur, ...

The IPL’s implicit endorsement of liquor and tobacco brands normalises harmful behaviours, undermining years of public health ...

The age of the influencer is well upon us ... of the 10 brands is directly affiliated with cricket or the IPL and the remaining partnerships are with general consumer brands.

When the first ball was bowled in 2008, few anticipated the Indian Premier League would evolve into a $17.2 billion behemoth challenging American and European sports leagues for global supremacy.

Brands and marketers are bringing continuous value to influencer partnerships by repurposing influencer content. But extending the life of this content has a price, and it's something to be mindful of ...

In a major recognition of her rising influence, film actor Ananya Panday has emerged as the most visible face on television ...

Chennai Super Kings (CSK) faced another setback in IPL 2025 with a loss to Punjab Kings (PBKS). Despite MS Dhoni's enduring ...

Proteas batter Dewald Brevis starred for the Chennai Super Kings, smashing his maiden Indian Premier League 50 at Eden Gardens against the Kolkata Knight Riders.

Assessing Sunrisers Hyderabad’s lacklustre bowling overall in the ongoing IPL season so far ... that the team has struggled with bowling partnerships and execution. On Friday, Jos Buttler ...

The IPL 2025 has witnessed some outstanding batting, but apart from individual performances, it's the partnerships that have been a highlight this season. Will KKR defend their IPL title?