Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and multi-platform campaigns, resulting in a 35-50% boost in brand recall.

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is smashing historic records. With a little under a month to go, the 2025 season is ...

2025, on ‘IPL Advertising: Impact, Evolution & Opportunity - How brands are playing the IPL game across TV, Digital and On-Ground - and what’s their Scorecard?’.

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

As the IPL 2025 season progresses, the steady rise in advertising volumes signals the continued confidence of marketers in the league's unparalleled reach and impact. With new categories and ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

According to TAM Research, IPL 2025’s advertising volumes on TV surged by 7% for the first ... “Live-match visibility will consistently deliver high-impact brand recall—but relying solely on it is ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

Kolkata Knight Riders' bowler Sunil Narine celebrates with teammate Rahmanullah Gurbaz after the wicket of Delhi Capitals' batter Faf du Plessis during the Indian Premier League (IPL) 2025 cricket ...

2025. The revised schedule includes two double-headers, which will be played on two Sundays. "Venue details for the playoff matches will be announced at a later stage." An IPL match in Dharamsala ...