Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

The IPL 2025 has been suspended for a week due to India-Pakistan tensions, causing major financial losses across stakeholders ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

Actor Ananya Panday emerged as the most visible celebrity of the season so far, claiming a 9% share of all celebrity-backed ...

Gujarat Titans pulled off a nail-biting win off the final ball in a high-octane clash against the Mumbai Indians at the ...